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Is your website making a good first impression?

Buying a home isn’t an easy decision, and for many people, their first bits of information on the process come from Internet searches.

The search for a home has gone digital, and housing professionals who don’t keep their websites up-to-date could be left behind by those that do put an effort into maintaining a responsive and informative online presence. That’s because 90 percent of all home buyers begin their searches with an online review of their options, according to the National Association of Realtors. Nearly everyone gets on the web to find a home before they actually step into the house itself, and when they’re surfing the Internet, they expect easy to use websites. If not for simplicity, why else would they be going online to start their home searches? 

Making a good first impression with a functional website
An online search is the best, quickest way to familiarize oneself with the housing options out there and the process initiated when an individual applies for a mortgage loan. The Internet offers potential home buyers a virtually endless list of statistics and hints on the purchase process, such as local prices, commute times, school district reviews and house comparisons. The simplicity of finding all this information, however, is pointless if it’s housed on a website that’s impossible to navigate. 

Part of making sure home buyers don’t leave your website right away is maintaining a website that functions across a number of platforms. If your website works beautifully on a desktop computer, but doesn’t function well at all on a smartphone screen, you’re not doing good enough. Most consumers browse the Internet on their mobile devices these days, and chances are, people’s initial forays into the home buying process will occur on their smartphones.

Making sure your website is responsive
This is where responsive web design comes in. This approach to building a website is based on creating a web presence that functions beautifully across all platforms. Your website is your first chance to make an impression with people interested in purchasing homes, and if it’s hard to navigate, then you likely won’t get a second chance. With responsive web design, people will be able to find the information they need on your website whether they’re browsing from their phones or their desktops. 

This way, you’ll be able to offer potential home buyers all of the information they need, early in the research process, immediately establishing you as a valuable resource to be revisited. 

By: Equity National   June 17, 2015     Closing, Title


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