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Equity National Title is a company that's dedicated not only to awesome experiences and community involvement, but to education as well. We maintain this blog so that we can be a valuable resource to homeowners, lenders and realtors.
By: Equity National Title January 25, 2018 No Tags Uncategorized
2018: The year of the Digital Mortgage Finally?
The digitization of businesses all over the world has been underway for some time now, and ever so slowly, it is beginning to seep into the mortgage industry but in 2018 I believe it will accelerate greatly, making 2018 the year of the Digital Mortgage. The front end of the lending process has largely gone digital already, with borrower loan application processes having been pushed to websites and interactions being more electronic than teleph...
By: Equity National January 16, 2018 Title. Closing A Closer Look
Paperless Closings: A Reality
We’re steadily moving towards a paperless world. Entertainment has already made the leap with kindles allowing the option to go digital with books, comics, newspapers, magazines, and more. Bills are offered through email only, cutting back on physical mail and the clutter that comes along with it. In most cases today, digital is provided as an alternative. Only in a few cases has it reached a mandatory status in the mainstream. But it’s only ...
By: Equity National December 12, 2017 Title. Closing A Closer Look
My Lines - December
We’re big on traditions here, and over our 28 year history, we’ve developed a few that I really like to celebrate! The first is our annual Christmas card. We create a theme and then ask our employees to have their children capture the theme in a drawing. We select two of the best designs and turn them into two different cards. And then our leadership team personally signs the cards before we send them out. It all combines to make for a mor...
By: Equity National Title October 31, 2017 No Tags Uncategorized
The e-closing hype: Is it full of sound and fury...
The ‘talk’ in the industry about e-closings often reminds me of a famous line from Shakespeare’s Macbeth: ‘full of sound and fury, signifying nothing!’ Progress toward the ‘holy grail’ goal of fully remote electronic closings seems to be measured in baby steps, and understandable given limitations at the state and recording office level. However, a giant leap forward is achievable when lenders embrace what they can achieve today and...
By: Equity National August 2, 2017 Title A Closer Look
My Lines - 28th Anniversary Edition
Last month – August 21st – marked Equity’s 28th anniversary. Three years ago, to celebrate our anniversary, we challenged ourselves to complete twenty-five acts of service. This continued for twenty-six and twenty-seven, with the acts ranging from volunteering at the Amos House, participating in First Book Campaign and The Walking Bus, and any other event that a staff member brings to our attention that fits the qualification. When tal...
By: Equity National August 2, 2017 Title A Closer Look
Does it make any difference at closing if your t...
When it comes to choosing a company to do business with, there are few options laid out in front of you. Almost all of them (excluding Multinational for simplicity’s sake) can fit under the header of either ‘Local’ or ‘National.’ And so the decision process starts there. But the questions do not. You start wondering what the difference is between the two. Aren’t they both providing the same service? Is there even any difference a...
By: Equity National July 17, 2017 Mortgage A Closer Look
My Lines
Over twenty years ago, when we were still starting out, I made a point of visiting our customers to sit down and talk about what Equity could do to make the experience better for them. “Just don’t mess it up,” they said. I had to take a moment to be sure that I heard right, that there was no more to be said. But that was it. The customer was coming into the closing with an almost premeditated sense of defeat. As much of a surprise as this w...
By: Equity National Title April 26, 2017 Mortgage A Closer Look
In the borrower’s own words: What I really wa...
One of the many beneficial elements of taking an ongoing survey of recent borrowers is our ability to measure not only the borrower’s closing experience, but her overall experience as well. As we saw the last time we checked the data (“In the client’s own words…what borrowers really want from closing experiences.”), consumers identify several key, positive traits among their expectations when entering the often-confusing labyrinth of th...
By: Equity National Title April 20, 2017 Title A Closer Look
Creating Informed Borrowers...a confused client ...
Even for the best prepared and most professional lenders or closing professionals, the closing table can be a chaotic and confusing place. So it’s not hard to understand how a settlement feels for many consumers. The last-minute nature of the document preparation, although usually not the fault of the lender or the title company (in some cases, it’s not really anyone’s fault, to be honest) and the enormous host of legal requirements (...
By: Equity National Title April 11, 2017 Borrowers Why Feedback Matters
A Word from Jim: A Brief History of Borrower Sat...
Years ago, while discussing the insights into borrower behavior we were deriving from our borrower feedback, I was encouraging a mortgage company CEO to consider doing his own surveying, and I can still remember his reply. He looked at me, took off his glasses for emphasis, and said: ‘Jim, I am in the mortgage business, not the customer satisfaction business.’ On some level, I understood what he meant. The word “profession” brings to m...