Transcript

How do you go from measuring dollars to measuring happiness?

That’s what lenders have to figure out now that the Consumer Financial Protection Bureau has made customer satisfaction priority number one.

Really, the bureau has taken to measuring dissatisfaction – and unfortunately, it has found a lot.

The CFPB has implemented a variety of channels that customers can use to make their voices heard. If someone’s not satisfied with your service, it won’t be hard for them to make it known.

That’s one of the many reasons why you should always strive to give consumers a perfect experience.

These days, it is vital to measure customer satisfaction to maintain compliance with the CFPB. If you can’t keep the people happy, chances are, regulators will find out.