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Job postings indicate mortgage comparison tool from Google [VIDEO]

Google has been helping people find things for a long time now. In fact, the search engine is so much so the go-to source for questions that its name is basically a verb. So, it’s no surprise the company has taken an all-in approach to helping people find homes now. 

In 2012, Google launched a mortgage, auto insurance, credit card and travel comparison tool - aptly named Compare - in the U.K. A similar version also exists in the U.S., but it is limited to credit cards. Recent job postings indicate that the massive organization is in search of mortgage specialists in the San Francisco Bay Area and Seattle.

All signs point toward Compare coming to the U.S.
Ads posted by Google seek individuals with at least three years experience as a licensed loan originator. The posting indicates a preference for candidates who have completed the Nationwide Mortgage Licensing System exam. It also notes that individuals cannot work as a licensed employee for any mortgage company while working with Google Compare. 

The comparison tool makes money for Google based on ad views, and people have been researching mortgages a lot lately. Every time someone uses Google to compare mortgages, and makes a decision based on that search, the search engine will make money, which means Compare could end up yielding big profits for the company. It will operate as a startup within the organization.

Earlier in the year, Google told The New York Times that it would bring its auto insurance site to the U.S. soon. The company is currently licensed to sell auto insurance in around half of the 50 states. Google formed a partnership with Comparenow, an American auto insurance comparison website owned by Admiral Group, a British company providing similar services in Europe. 

Comparison service follows recent introduction of mortgage calculator tool
Google recently released a mortgage calculator, which provides people with a look at what it might cost them to become a homeowner. The release of Google’s calculating tool came shortly after the CFPB announced it would release its own mortgage calculator. People using the search engine’s tool can adjust the interest rate, mortgage period, mortgage amount or monthly payments. 

Google clearly has intentions to become a significant player in the burgeoning mortgage comparison and education industry with its introduction of a calculator and moves that hint toward bringing Compare stateside. 

By: Equity National   March 4, 2015     Closing


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