We’re retooling the Equity National Title blog because we have something interesting to share with you.

We know there are dozens or maybe even hundreds of blogs floating around the mortgage industry.  Some are great.  Some…not so much. You’re probably inundated on a daily basis with e-newsletters solemnly notifying you about someone’s employee of the month; “white papers” that aren’t worth the virtual paper they’re not printed on and “sponsored content” which looks suspiciously like advertising.  So why should you set aside a minute or two for our blog?

Because we have information that might be of interest to you.

Look, we know that real estate closings are about as exciting as legal depositions or world class paint drying competitions.  At least, to the consumer they are.  But for mortgage lenders and others involved in the housing industry, closings represent a finish line.  A completed transaction.  A hard, fast, looming deadline.  An opportunity to make the entire chaotic ballet that is the mortgage transaction come together at one single intersection that ends with the consumer getting the keys to the house.

We also believe closings offer quite a bit more information to those who make a living providing mortgages and mortgage-related services. And we’d like to share that.

It won’t just be opinion we provide here, although there may be some of that if Jim likes (Jim, if you don’t know, is Equity National Title’s president.  You’ll hear from him directly from time to time here.  Fortunately for everyone, Jim is anything but boring.)  You see, Equity National Title performs closings.  Lots of them.  And we have been for years. We also conduct exit surveys of the consumers.  They share with us their experiences, likes and dislikes. After doing this for some time, we have a treasure trove of information about not just closings; but loan officers, paperwork, Realtors, waiting and much, much more. In short, we’re offering another window of insight for those who’d like to know what makes the consumer tick when it comes to home buying.

We’re going to try to do this 3 or 4 times a month to start with. And if you’re inspired to weigh in, by all means, please do!  Just email us at [email protected].